Portfolio
Marketing Automation Integration
Who: A worldwide leader in providing certified virtual instructors to educational institutions. Working directly with the Board of Directors, CEO, and CRO.
Business Issue: Increase revenue by 300% by the end of the company's fiscal year.
Problem: No lead generation and pipeline management infrastructure existed. The data source was incomplete and not utilized by the sales organization. The existence of an MQL/ SQL conversion was absent, and no lead source or scoring was identified to track ROI.
Solution: The client wanted bilateral integration between their pipeline management system and marketing automation solution to architect a marketing and sales ecosystem, including a data hygiene exercise, lead scoring rubric, persona development, and campaign management.
Result: More than 100,000 marketing-qualified leads were identified correctly and scored and an additional 35,000 new leads were generated. The marketing efforts achieved a 20% lead conversion and produced a pipeline currently forecasted to increase revenue year-over-year by 376%.
Brand Awareness Digital Communications Strategy
Who: Leading developer and supplier of forest carbon offsets. Working directly with C-suite.
Business Issue: Increase brand awareness by 50% by the end of the calendar year.
Problem: The company needed advisement and strategy to build and maintain a positive public image leading up to a major acquisition.
Solution: The client requested a communications strategy to build and develop a digital footprint outside of their website. Email marketing and social media platforms were launched alongside landing pages that supported news and earned media. Existing customers and evangelists of the company were utilized to bolster a positive image for the company.
Result: Social media platforms saw month-over-month increases of at least 75% in engagement. Email marketing outreach campaigns maintained a steady CTR of more than 20%. Brand awareness more than doubled months before their were acquired with little negative sentiment on social media.
Social Media Audit
Who: A curriculum company currently offering assessment and learning solutions to educational institutions providing every student the resources they need to thrive. Working directly with CMO, Marketing Director, and Social Media Manager.
Business Issue: Produce 25% growth in engagement by the end of their fiscal year and drive at least 5% more traffic to the company's website.
Problem: New CMO tasked the social media team to make their social strategy relevant to the vision and mission of the corporation. Many social channels focused on products and solutions, in addition to state adoptions, and didn't tie back to the corporate brand strategy, mission and vision. The social content was aging and lacked social and emotional impact beyond test scores.
Solution: The client requested a full social audit, discovery, competitor analysis of all social media channels, and an integrated marketing report to best provide a strategic path forward to align with marketing goals and objectives.
Result: A targeted and streamlined strategic plan for social media was developed based on the findings of the social media audit. Implementation of the project resulted in 40% organic growth in the engagement of a targeted and desired audience within the first quarter. In the same period, organic social media content drove 16% more traffic to the company's website. These results were all done without an advertising budget.
Customer Acquisition Email Campaigns
Who: STEAM-based global technology company embraces technology without losing the value of hands-on play. Working directly with the SVP of Education.
Business Issue: The education division needed to increase revenue by $1.5M by the close of its fiscal year.
Problem: The entity lacked data integrity, knowledge of the significant values of the buying personas, and no content to meet the customer's needs. The education division of the company did not have a marketing team large enough to manage the workload required to reach revenue goals.
Solution: The client requested a market development plan including a client acquisition process, cleansing of the data, persona development, campaign nurture framework outline, and a sophisticated content development approach to bring prospects through the customer journey.
Result: Buyer persona marketing campaigns developed 357 sales-qualified leads within the first quarter, projecting a valued pipeline of $1.7M with a weighted sales stage of 60%.