I’m a Digital Marketing and Communications Strategist passionate about helping companies grow their brands through storytelling. Data-driven, thorough, and calculated, I’ve marketed and messaged everything from early-stage startup solutions to a Global 500 acquisition. While I bring 15+ years of MarComm experience to any team, I also carry a vicious growth mindset and never stop learning.
Areas of Expertise
Strategic Digital Marketing
Campaign Management
Content Marketing
Email Marketing
Social Media Marketing
Brand Development
SEO/SEM
Recent Projects
A customer journey map for a multi-product health organization.
A sales enablement toolkit strategic overhaul for a mental wellness company.
A social audit for a major curriculum company.
A persona-based marketing calendar for a multi-state utility company.
A customer acquisition email campaign for a global technology company.
A marketing automation integration for a worldwide leader in providing certified virtual instructors.
A GTM strategy for a comprehensive risk management solution.
I thrive in collaborative environments, always balancing the need for an intentional strategy with the precision of tactical deployment. I believe campaign project management is the key to longterm success; one-off tasks just keep teams running in a hamster wheel that’s hard to jump off!
Project Management Philosophy